**Design Breakdown and Modifications:**

1. **Shape and Layout:**
   - Retain the dynamic upward motion of the fish illustration but change the type of fish to a catfish for a different visual impact.
   - Use a circular or oval background to encapsulate the fish and text, giving it a badge-like appearance.

2. **Typography:**
   - Change the words to "FARM FRESH" and adjust the font to a more rustic, handwritten style for a personalized feel.
   - Replace the color scheme to earthy tones, such as greens and browns, to emphasize a farm-fresh theme instead of ocean freshness.

3. **Additional Elements:**
   - Introduce a decorative element like a leafy border around the badge to enhance the farm aesthetic.
   - Add a tagline below, e.g., "Quality Delivered to Your Door," using a simple sans-serif font.

4. **Color Palette:**
   - Replace the original blue and red with shades of green and brown to create a more organic look.
   - Use a lighter background color for better contrast and visibility.

5. **Textures and Effects:**
   - Introduce a wood grain texture in the background to give it a rustic feel.
   - Use subtle shadows or highlights on the fish illustration to create depth without overwhelming the design. 

These modifications will create a distinct visual identity while maintaining a cohesive theme.